New beta of Adobe Express adds Firefly generative AI

Adobe is continuing the roll out of its Firefly generative AI across its product range with a new beta of its free Adobe Express all-in-one content creation app the next to benefit.

This year’s Adobe Summit EMEA kicked off with the announcement of a new beta version of Adobe Express which now features Adobe Firefly, Adobe’s family of creative generative AI models, embedded directly into content workflows

Adobe says that this enables users at all skill levels to generate images and text effects with simple text prompts, allowing them to enhance social media posts, posters, flyers, and so on.

As regular readers know, Firefly content is trained on a unique dataset with no lurking copyright issues and is also tagged with Content Credentials, helping bring trust and transparency to digital content wherever it travels downstream from your computer. 

“The new release of Adobe Express brings together technology from Photoshop, Illustrator, Premiere and Acrobat with our Firefly generative AI models into a fun and easy web application experience allowing everyone, from individuals to large organizations to create content that stands out,” said David Wadhwani, president, Digital Media Business, Adobe. “Creators can now make stunning videos, designs and documents faster than ever before and our seamless workflows with our flagship applications give Creative Cloud subscribers even more control over the creative process.”

The company is also partnering with Google to bring Express to Bard alongside the already announced Firefly integration. That means users will be able to create Firefly generated images directly in Bard, and then modify them using Express. Which is kind of neat.

There’s more than just Firefly in the latest Adobe Express too. Here’s the rest of the updated features:

• New all-in-one editor 
• New video, multiple page templates, and design elements leverage nearly 200 million assets including video and design templates, royalty-free Adobe Stock images, video and audio assets, almost 22,000 fonts, plus icons, backgrounds, and shapes
• PDF support in the new all-in-one editor makes it even easier to import, edit and enhance documents to create visually arresting PDFs
• AI-powered personalised template recommendations that fit unique styles
• Quick actions such as remove background in images and videos, animate a character using just audio, convert to GIF, and edit PDFs
• Integration with Experience Manager Assets streamlines content planning, creation, collaborative review, distribution, and analysis
• Real-time collaboration and seamless review and commenting capabilities add speed to the creation process. Easily access, edit, and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps
• Animations like Fade In, Pop, Flicker, and Bungee bring text, photos, videos, and assets to life. With Animate from Audio, powered by Adobe Character Animator, characters can also come to life with lips and gestures syncing to recorded dialogue.

The latest release of Adobe Express is now available in beta. Adobe Express beta for desktop is available free to all users while the fully feature version costs $9.99 a month. Mobile is coming soon. For existing Adobe Creative Cloud members, the Adobe Express premium plan is included as part of the package.