3 minute read
Stuttgart's FMX is turning itself into a key European show and is small but perfectly formed. This is what it looked like from the perspective of the ASUS booth.
FMX 2023 looks like it was a fairly notable success. Somewhere in the region of 3,500 participants attended 160 presentations, discussions, workshops and masterclasses given by over 300 speakers and the exhibition floors were equally busy.
It was the 27th edition of the show and FMX Project Manager, Mario Müller, was more than happy with the results: "From the tickets to all the exhibition rooms, FMX was sold out again for the first time since the pandemic hit,” he said. “While the attendees, speakers and exhibitors filled the venue with wisdom, inspiration and excitement, the central theme about sustainability and the tracks on diversity, equity and inclusion were heavily discussed. FMX 2023 made a smooth return to its former level - we could not be happier!"
It was also a typically busy booth for ASUS ProArt at the show, a reflection of the way that its products impact at so many different parts of the production cycle and help improve the workflows in multiple creative branches of the industry.
FMX 2023 turned out to be a successful show for many exhibitors and for ASUS in particular. Have a look at the video below.
On-set production
For on-set production work, the ASUS ProArt Display OLED PA32DC understandably garnered a lot of interest from the show’s attendees. OLED quality is bolstered by a world’s first, a built-in motorised colorimeter that helps productions ensure that the colours they are seeing are the ones they expect.
It’s a useful tool that adds significantly to the functionality of the already excellent monitor; a theme that is reflected in the ASUS Dial that features on the ASUS ProArt Studiobook 16 OLED. This is a user-configurable control that has been added to the laptop chassis and gives precise control of a range of different functions depending on what software is running. Physical controls can be enormous time savers in many stages of the production process, and it’s an interesting addition to an already powerful machine.
Complete setup from ASUS ProArt for any on location shoot featuring ASUS ProArt Display OLED PA32DC and Studiobook Pro 16 OLED laptop
Graphics Design
Graphic Design is served by the ASUS ProArt Display PA279CRV and the ASUS ProArt PA169CDV portable monitor (watch how effectively artists can draw on its screen in the video). Let’s take a closer look at the PA279CRV. Its a 27-inch 4K HDR screen that covers 99% of the DCI-P3 colour gamut and a Delta E <2 colour accuracy. ASUS has also been keen to highlight the monitor’s sustainable credentials, and indeed this was an important theme at the show this year (the 2023 show was the first to be certified as climate-friendly according to the organisers) alongside a healthy concentration on diversity and inclusion.
Still not yet in the market, the ASUS ProArt Display PA169CDV's first appearance at FMX was not left unnoticed. Used as a pen display, the PA169CDV is a both PANTONE® Validated and Calman Verified portable monitor with dual certification. Many visitors at FMX mentioned how natural the ProArt pen felt when drawing on the monitor. The pen is completely battery-free and compatible with ASUS Dial making your workflow quick and easy with shortcuts accessible to Adobe software.
The ASUS ProArt Display PA169CDV's first appearance at FMX was not left unnoticed
Post Production
We haven't forgotten about the ASUS ProArt PA32UCG featuring up to 1600nits of peak brightness. This monitor serves anyone finishing their work with a monitor that can display the smallest details that you would not see with a less accurate monitor. It is backed with a 120Hz refresh rate for a smooth viewing experience. This setup was definitely a showstopper when displaying Dolby Vision's HDR content.
The second smaller portable monitor below is the ASUS ProArt PA148CTV. This is a great monitor that can be used to customise numerous display parameters via intuitive on-screen menus. It also comes with an ASUS Dial that allows you to make quick adjustments when needed. With a tripod socket you can also mount this to your tripod and use it as a second monitor on set.
ASUS Post Production setup features ProArt PA32UCG mini-LED monitor, ProArt PA148CTV portable monitor and a custom built PC with ProArt motherboard
Game Development
For gamers (and why not anybody needing some extra space when it comes to their display) the ASUS ProArt PA348CGV monitor is a 34-inch ultra-wide monitor designed to satisfy the needs of any creative professionals. With an industry-standard 98% DCI-P3 and 100% sRGB/Rec. 709 color gamut, this monitor doesn't leave you cold when it comes to color. Vivid color reproduction makes sure you are fully immersed into your project like we can see here in the picture below with HaZ.
HaZ Dulull showcasing his work on ASUS ProArt PA348CGV monitor
Of course a certain amount of grunt is useful when it comes to all that, and your final touchpoint on the booth are some extremely bad-ass looking custom PC rigs created by ASUS partners CSL computer, Scan Computer, and Azerty under the Powered by ASUS program, as well as what was Europe’s first look at the very awesome looking and extremely powerful ProArt GeForce RTX 4080 graphics card.
ASUS ProArt motherboard and their brand new graphics card on site
Creators take the stage
Back to ASUS, and one of the highlights of the booth were talks given by Victor Perez and Rafi Nizam covering topics such as understanding your monitors, creating in NVIDIA Omniverse, and speeded up, time-compressed production using Unreal Engine. We will be covering these in the upcoming days so stay tuned for more!
Tags: Post & VFX
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