Lexus Ad brings all the disadvantages of Print to the iPad

Lexus Print/iPad ad

We're not sure what's going on here, or why. We don't think this is the answer to starvation and conflict in the world, and it's not going to going cause a massive rift in the spacetime continuum.

But if you've got one minute and twenty seven seconds to spare, and you don't mind ending up as puzzled as we are, it's well worth having a look at this nicely innovative, if ultimately pointless, new video technology.

By the way, we presume that Lexus bought the page on the flip-side of their paper advert -just to make sure there was no print on it!